TUDOR

The watch brand was the official Timing Partner of the Porsche Motorsport from 2009 to 2010. Both companies interestingly have shields for their logos and have celebrated this and other similarities in this Gran Turismo sporting partnership.

Today, TUDOR continues to be a leader in performance watches offering moderately priced alternatives to the more expensive and elitist Rolex watch brand.

Around 1936, the company added a decorative double-rose (or rose within a rose) representing the “TUDOR Rose” emblem in a shield as additional references to the TUDOR royal family. The shield was eventually dropped with the Tudor Rose logo emphasizing the company’s focus on elegance and style.

Undergoing another metamorphosis in the late 60’s, the company decided that it had achieved mastery of its classic designs and decided to give more focus on reliability and durability. To symbolize this transition, Tudor company once again changed its logo to the current three-pronged shield.

The Evolution of Tudor Watch Brand Logo

Taking its name from the prolific and prominent Tudor Anglical dynasty, the TUDOR watch brand’s first models in the 1920s bore the simple TUDOR logo. Some watches would also feature Rolex to establish TUDOR’s connection to its more well-known brother company since Rolex had originally overseen the technical and aesthetic aspects of TUDOR until it matured enough to develop its watches autonomously.

For many years, fans of Rolex watches have been exactly just that, fans of the quality and superiority of the watch brand were rarely owners of Rolex watches themselves, essentially status symbols, given the exclusivity and high-price point of the watch brand’s models.

All these changed in the mid 20th-century, when Rolex founder Hans Wilsdorf announced the birth of the TUDOR watch brand in 1946. The watch brand’s founder had just taken a philanthropic turn a few years back by establishing a fund in his name and entrusting his Rolex shares to this charitable foundation. Hans Wilsdorf introduced TUDOR watch brand to the watch-making world with the goal of creating watches at a more modest price compared to Rolex but attaining at the same time the very same standards of dependability and reliability for which Rolex is famous.